Customer Data & CRM Officer

Summary

The Customer Data & CRM Officer is responsible for managing and developing Varsa’s customer information, CRM system, and market data to ensure that the Sales and Marketing teams have accurate, complete, and up-to-date information for daily operations, customer management, and business planning.  

Key responsibilities

• Build and maintain the customer master database — one record per clinic, laboratory, imaging center or dentist — reconciled with ERP and Finance data.

• Administer the Odoo CRM: structure, fields, pipeline stages, user permissions and data-entry standards.

• Train the sales team on CRM use and support them daily; monitor data quality and correct it.

• Build and maintain the national market census of dental clinics, laboratories and imaging centers, by governorate, with buying status.

• Receive leads from courses, congresses, campaigns, the website and social media; assign them, track them and report outcomes.

• Produce a monthly customer movement report: new, reactivated, newly dormant and lost customers.

• Produce coverage and white-space reports to support territory planning and sales targeting.

• Support marketing attribution — connecting activity and spend to customers gained.

Requirements

• Two to five years of working experience; background in the dental sector (laboratory, clinic, or dental supply) is strongly preferred over a general marketing background.

• Strong, demonstrable skill with spreadsheets. Experience with a CRM or ERP system is an advantage; Odoo experience is a significant advantage.

• Accuracy and patience with detailed data work — this is the core of the job.

• Able to work with field sales representatives and earn their cooperation without formal authority over them.

• Kurdish and Arabic required; functional English required for product and supplier documentation.

• Willing to travel occasionally with representatives to understand the field reality of the data.

 Performance indicators

• Completeness and accuracy of the customer master database.

• CRM adoption rate across the sales team (jointly owned with the Sales Manager).

• Market census coverage by governorate.

• Percentage of marketing-generated leads with a recorded owner and a recorded outcome.

• Monthly reports delivered accurately and on schedule.