Digital Marketing Specialist

Job Summary

The Digital Marketing Specialist is responsible for planning, implementing, and managing digital marketing activities to increase brand awareness, generate leads, support sales growth, and strengthen the company's online presence.

Key Responsibilities

1. Digital Marketing Campaigns

• Plan and execute digital marketing campaigns across relevant online channels.
• Develop strategies to increase brand awareness, website traffic, and lead generation.
• Monitor and optimize campaign performance.

2. Social Media Management

• Manage the company's social media platforms.
• Create and schedule engaging content and campaigns.
• Monitor audience engagement and respond when required.
• Analyze social media performance and recommend improvements.

3. Content & Brand Communication

• Develop digital content, including posts, advertisements, email campaigns, and promotional materials.
• Ensure all content follows the company's brand guidelines.
• Coordinate with designers, sales teams, and other departments.

4. Digital Advertising

• Manage paid advertising campaigns such as Google Ads and social media advertising.
• Monitor advertising budgets and campaign performance.
• Optimize campaigns to improve reach, engagement, leads, and return on investment.

5. Website & SEO

• Support website content updates and improvements.
• Implement basic SEO strategies to improve search engine visibility.
• Monitor website traffic and user behavior.

6. Performance Analysis & Reporting

• Track and analyze digital marketing KPIs.
• Prepare regular reports on campaign performance, leads, engagement, and website traffic.
• Provide recommendations based on data and performance results.

7. Collaboration

• Work closely with the Sales Department to support lead generation and business growth.
• Coordinate with external agencies, designers, photographers, and other service providers when required.
• Support company events, product launches, and promotional campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Professional certification in Digital Marketing is an advantage.

Experience

• 2–4 years of experience in Digital Marketing or a similar role.
• Experience with social media management, digital advertising, and content marketing.
• Experience with Google Ads, Meta Ads, SEO, and analytics tools is preferred.

Required Skills

• Digital marketing strategy and campaign management.
• Social media management.
• Content creation and copywriting.
• Google Ads and Meta Ads management.
• SEO and website optimization.
• Google Analytics and performance reporting.
• Strong analytical and communication skills.
• Creativity and attention to detail.
• Ability to manage multiple projects and deadlines.